Introduction to Digital Marketing
– What Is Digital Marketing?
– Why Digital Marketing?
– Digital Marketing Platforms?
– Digital Marketing – Organic & Paid
– Digital Marketing Era And The Way Forward
– Digital Marketing For Students, Professionals And Businesses

Search Engine Optimization
– What Is SEO?
– Growth Of SEO In The Recent Years
– Ecosystem Of A Search Engine
– What Are The Kinds Of Traffic

On Page Optimization
– What Is Onpage Optimization?
– HTML Basics
– CSS Basics
– Meta Tags Usage
– Using Javascript To Our Advantage
– Graphics Optimization
– Contextual Interlinking
– Micro Formats & Schemas
– Improving Demographic Score

Off-Page Optimization
– Linking Strategies
– Competitor Analysis
– Sculpting
– Link Baiting
– Professional Article Exchange
– Social Book Marking And Promotions
– Directory Submissions

Misc Tools
– Google Webmaster Tools
– Site Map Creators
– Browser Based Analysis Tools
– Page Rank Tools
– Pinging & Indexing Tools
– Dead Links Identification Tools
– Open Site Explorer
– Domain Information / Whois Tools
– Quicksprout

Search Engine Marketing
– Introduction To SEM
– SEM Platforms – Paid Platforms
– Introduction To Google Adwords
– What Is Google Adwords?
– How Is It Different From Other Platforms?
– Create An Adwords Account
– Key Terminologies In Google Adwords
– Google Adwords Account Structure
– Ad Approval Process
– Campaign Creation Process
– Search & Display Network
– Keyword Match Types
– Keyword Selection (Keyword Planner)
– Display Planner
– Ad Extensions
– Different Types Of Extensions
– Creating Location Extensions
– Creating Call Extensions
– Create Review Extensions
– Ad Creation Process
– Keyword Grouping
– Bidding Techniques – Manual / Auto
– Site Targeting
– Keyword Targeting
– Demographic Targeting / Bidding
– CPC-Based, CPA-Based & CPM-Based Accounts

Advanced Campaign Settings
– How To Handle Different Devices
– Mobile Specific Bids
– Ad Scheduling
– Ad Rotation
– Ad Delivery Settings

Analyzing Account Performance
– Account Interface Analysis Of Data
– Understanding Metrics
– Search Terms Report
– Placement Performance Report
– Analyzing Keywords, Ads
– Landing Page Relevance
– Quality Score
– Ad Rank
– Cost/Benefit Analysis Of Campaigns
– How To Add / Remove Relevant Keywords
– Optimization Process
– Keyword Optimization
– Ad Text Optimization
– Landing Page Optimization
– Bid/Budget Optimization
– Return On Investment Vs Branding
– Attain Equilibrium B/W Keyword Relevance, Ad Text And Landing Page Quality
– Understanding LPQ And Issues

Adwords Editor
– Adwords Editor
– Creating Optimized Campaigns
– Understanding Adwords Editor Options
– Easy Optimization Of Accounts
– Analysis Of Accounts Using Adwords Editor
– Adwords Editor Shortcuts
– Analysing Existing Accounts
– Exporting Accounts Into Different Formats

Conversions
– Understanding Conversion Tracking
– Types Of Conversions
– Setting Up Conversion Tracking
– Verify Conversion Tracking
– Tracking Conversions
– Optimizing Conversions
– Track Offline Conversions
– Analyzing Conversion Data
– Conversion Optimizer
– Target CPA

Working With Display Network
– Ad Formats
– Creating Image Ads
– Optimizing Image Ads
– Choosing Placements
– Frequency Capping

Mobile Ads
– What Is Mobile Ads?
– Creating Mobile Ads?
– What Are The Types Of Mobile Ads?
– Adwords For Mobile

Click To Call Campaigns
– Create Click To Call Campaign
– Analyze The Campaigns
– Optimize The Ads For Mobile

Youtube Advertising
– What Is Youtube Advertising?
– Why Should One Advertise On Youtube?
– Creating Youtube Campaigns
– Choose Audience For Video Ads
– Instream Ads
– In-Video Ads
– In-Search Ads
– In-Display Ads
– Measuring Your Youtube Ad Performance
– Drive Leads And Sales From Youtube Ads

My Client Center (MCC)
– What Is MCC?
– Who Can Be An MCC?
– How To Signup For An MCC Account?
– Adding Clients For MCC Account
– Monitoring Child Accounts
– What Is MDS?
– UI Access And API Access
– Creating Multiple Mccs

Access Levels
– Sharing An Adwords Account
– Different Access Levels
– Admin Access
– Standard Access Levels
– Email Only Access
– Read Only Access

Billing In Adwords
– Different Types Of Billing
– Postpay And Prepay [Automatic And Manual]
– Billing Issues
– Retry Card
– Troubleshooting Issues
– Primary Card And Back Up Card
– Promo Codes And Working With Them

Invalid Clicks

– Tracking Invalid Clicks
– What Should Be Done
– IP Exclusion

Dynamic Search Ads
– What Are Dynamic Ads?
– Creating Dynamic Search Ads
– Keyword Insertion

Shared Library
– What Is Shared Library?
– Shared Budgets
– Sharing Negative Keywords
– Creating Shared Audience

Reports
– Running Keyword Reports
– Campaign And Ad Group Level Reports
– Placement Performance Report
– Running Analysis Reports

Remarketing Campaigns
– What Is Remarketing?
– How Do I Create A Remarketing Campaign?
– Remarketing Campaigns
– Creating Custom Combinations
– Creating URL Rule
– Creating A Remarketing Tag

BING Adcenter
– Bing Adcenter

Facebook Marketing
– Facebook Paid Marketing
– Running Paid Campaigns
– Managing Interests
– Create Custom Audiences
– Create Multiple Adverts
– Power Editor

Analyze Campaigns
– View FB Insights
– Data Interpretation

Linkedin Marketing
– Linkedin Paid Campaigns

A/B Split Testing Web Analytics
– Introduction To Web Analytics
– GA Terminology (Dimensions & Metrics)
– Introduction To Reports
– Audience Reports, Traffic Sources And Content Reports
– Basic Setup
– Campaign Tagging & Reporting
– Understanding Conversions
– Understanding Goals And Funnels
– Dashboard
– Custom Reporting
– Understanding Events
– Linking And Using Data From Google Adwords
– Profiles
– Profile Filters
– Visitor Flow
– Real-Time Data